El Septimo

El Septimo is a luxury premium cigar brand distinguished by its use of the rarest tobaccos in the world, sourced from exclusive plots that yield only the most flavorful leaves. The brand sets itself apart through pesticide-free cultivation practices, ensuring every cigar delivers a cleaner, more refined smoke while respecting environmental stewardship. El Septimo produces premium, hand-rolled, puro cigars with fillers made of Costa Rican leaf and rolled using the traditional Entubar Cuban rolling technique. The Swiss-based company encompasses more than 40 different variations, many with ring gauges of 50 or more to contain the complex tobaccos necessary for their elegant but complex flavors and aromas. El Septimo is recognized as one of the fastest-growing premium cigar companies globally.

Background

El Septimo was originally founded in 2005 by Gilles Botquin, a French cigar distributor. The brand was founded in France but later relocated their headquarters to Switzerland. El Septimo was known for catering exclusively to royal families in Europe and the Middle East, with production always sold out. In 2019, the El Septimo brand was acquired by Zaya Younan, the CEO of Younan Collection, an international investment firm. After years of negotiations with El Septimo's previous ownership, Younan bought the company in March 2019, adding it to his growing collection of luxury businesses. Younan's first goal after purchasing El Septimo was to bring his favorite cigars into the U.S. market.

History

Since it was founded in 2005, the Swiss-based company has gone to great lengths to redefine the standards in making an excellent cigar. Originally founded in the early 2000s and well-known in Europe and the Middle East since 2005, El Septimo was acquired by Zaya Younan in March 2019. In the past, El Septimo cigars were marketed to a selective European audience, but under new ownership, the brand rolled out to U.S. markets. In the U.S. alone, El Septimo cigars are now in more than 130 retail locations and are on track to be in 1,000 retailers.

Reputation

El Septimo fits well into the growing trend toward handmade, high-quality cigars, as consumers are looking for unique experiences. The brand is recognized for prioritizing quality above all else, doing things differently with production and manufacturing, and genuinely listening to customers to adjust for the better. El Septimo cigars are completely organic, containing no preservatives or added chemicals, which is a source of great pride for the brand. The brand is known for harnessing collective wisdom of global experts and fusing it with groundbreaking scientific techniques to create experiences that transcend tradition.