Tatascan

Tatascan is a premium Honduran cigar brand that translates to "Head Boss" in Spanish, representing the value-oriented line from the legendary JRE Tobacco Company. Created by cigar industry veteran Julio R. Eiroa and his son Justo, this brand showcases the family's renowned Authentic Corojo tobacco grown exclusively on their farms in Honduras' Jamastran Valley. Known for its exceptional quality-to-price ratio, Tatascan offers a traditional Cuban-style smoking experience with distinctive sweet-tipped cigars that deliver smooth, balanced flavors. The brand stands as a testament to the Eiroa family's commitment to producing accessible premium cigars without compromising on their legendary craftsmanship and tobacco heritage.

Background

Tatascan emerged from the rich tobacco heritage of the Eiroa family, spearheaded by Julio R. Eiroa, the legendary figure who previously owned and built the renowned Camacho Cigar brand. The brand was initially previewed at the 2015 IPCPR Trade Show under the C.L.E. Cigar Company umbrella, presented by Christian Eiroa on behalf of his father Julio. In 2016, Julio and his son Justo established their independence by founding JRE Tobacco Company, creating a dedicated platform for their three-brand portfolio: Aladino (premium), Rancho Luna (mid-grade), and Tatascan (value-priced). The brand represents Julio's opportunity to create cigars in his traditional style, drawing upon decades of experience and his pioneering work with Authentic Corojo tobacco cultivation. Tatascan embodies the family's philosophy of focusing on exceptional tobacco quality over fancy packaging, delivering authentic Cuban-style cigars at accessible price points.

History

The Tatascan brand represents the culmination of Julio R. Eiroa's decades-long journey in the cigar industry, beginning with his early work in Cuba and later his acquisition and development of the Camacho brand. After successfully building Camacho into one of the most popular premium cigar brands, Julio pioneered the cultivation of Authentic Corojo tobacco in Honduras during the mid-1990s, preserving an authentic Cuban seed strain from the golden era of Cuban cigars. The launch of JRE Tobacco Company in 2016 marked a new chapter, allowing Julio and his son Justo to operate as a fully integrated crop-to-shop operation with complete control over every aspect of production from seed to finished cigar.

Reputation

Tatascan has earned recognition among cigar enthusiasts as one of the most talked-about value cigars in the premium market, praised for delivering exceptional quality at surprisingly affordable price points. The brand benefits from the legendary reputation of the Eiroa family name, particularly Julio's status as a pioneering figure in Honduran tobacco cultivation and his success with the Camacho brand. Industry publications and retailers consistently highlight Tatascan's impressive construction quality, consistent burn characteristics, and the distinctive sweet-tipped experience that sets it apart from other value-oriented cigars. The brand has gained respect for maintaining the same quality standards as premium lines while remaining accessible to everyday smokers, earning it a loyal following among both novice and experienced cigar enthusiasts.