Nica Rustica

Nica Rustica is a bold homage to Estelí's spirit, culture, and tobacco legacy, representing the original release in the brand family that honors the confident, proud people of Estelí, Nicaragua. This medium to full strength cigar is blended to showcase native Nicaraguan tobaccos from Esteli and Jalapa, offering aficionados a rustic smoke that is robust and deeply satisfying. The blend is intentionally crafted to be rustic – un-polished, un-refined, for hard core tobacco lovers. Nica Rustica received an outstanding 90-rating from Cigar Aficionado magazine's August 2016 issue, establishing its reputation as an exceptional value proposition in the premium cigar market.

Background

Drew Estate opened their factory doors in 1998 with the goal of bridging the culture of New York City and Estelí, Nicaragua, growing together hand-in-hand with the humble town of Estelí through the ups and downs. Nica Rustica debuted in 2013 as a single-sized release with a rustic, closed foot and pigtail cap, with value being as central to the cigar's theme as rusticity. The brand emerged from Drew Estate's admiration for how the good people of Estelí focused on growth and change while staying true to their roots, their families, their dreams, and their premium tobacco culture, with the beautiful architecture and bright homes of Estelí being honored on each box of Nica Rustica. The brand embraces 'Con Orgullo' (with pride) embedded deep within the people and culture of Esteli, incorporating 'El Brujito' as a sign of pride - a petroglyph carved into stone over 6,000 years ago by a flourishing Pre-Columbian civilization, literally meaning 'Witch Doctor' or 'the Shaman' to locals.

History

Nica Rustica debuted in 2013 as a single-sized release with a rustic, closed foot and pigtail cap, with more sizes following but value always remaining as central to the cigar's theme as rusticity. Drew Estate introduced Nica Rustica Adobe as the newest line extension to its budget-friendly Nica Rustica brand, expanding the portfolio while maintaining the brand's commitment to accessibility and quality. Today, Estelí, Nicaragua has taken its rightful place as the contemporary mecca of premium cigar culture, with the Nica Rustica brand dedicated to this transformative journey and the people who sit at the very heart of Drew Estate's cigar craftsmanship.

Reputation

Nica Rustica received an outstanding 90-rating from Cigar Aficionado magazine's August 2016 issue, establishing it as a critically acclaimed brand in the premium cigar market. The brand is recognized as budget-friendly while maintaining high quality standards, making it accessible to both newcomers and experienced enthusiasts. Industry professionals and consumers praise it as the 'best priced quality full bodied cigar out there' and describe it as 'bold and entirely satisfying, definitely a must have for cigar aficionados'. Nica Rustica is positioned as a 'relatively bargain brand' for Drew Estate that celebrates the heritage of Nicaragua without frills or adornment.